Tip of the Day: A nifty trick for enlivening Q&As

By Greg Pak

I caught a clever trick at the Sundance screening of the Korean film "The Isle" last week. To encourage a lively Q&A session, the producers handed out free CDs of the film's soundtrack to everyone who asked a question. Clearly, this could get expensive if you did it every time your film screened. But for critical screenings where press and distributors may be present, this kind of gimmick might be worthwhile... After all, the more questions people ask you about your film, the more favorable an impression you may be able to make about the film and yourself.